Importance of Online Presence: Why it Matters

How important is online presence?

Today, online presence is crucial for any business – even more so if you are running an e-commerce company or another type of online business with limited or no physical presence.

Having a strong online presence allows you to connect with your existing and potential future customers. As technology progresses, customers will rely on connecting with your online business platform even more.

A Salesforce survey has recently discovered that 85% of consumers research products online before proceeding with a purchase. Additionally, websites are used for 74% of the time, and social media accounts for 38% of the time for consumers to conduct research.

The more portals you have online, the better. Your business needs a strong online presence to attract new customers as well as keep customer loyalty rates high for returning consumers.

Regardless of whether you may be starting a new business or reworking an existing one, having a solid digital presence is key to success. We have compiled some further information on how you can improve your business’s digital online presence.

Improving your online business presence

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Improving your online presence takes time – it is not usually an overnight fix, so don’t be discouraged when you are not seeing results as quickly as you would like to. The key to strong online presence is consistency and perseverance. A good first step is to build a solid foundation by creating an eye-catching website.

Surprisingly, almost 1 in 3 small businesses don’t have a website set up. This amounts to 28% of small businesses. It is the same deal for freelancers – creating a dedicated web page is a simple yet effective way to ensure that your clients will have an easier time finding you. This will also give a greater air of legitimacy to your services.

There are plenty of website builders out there that will make creating professional web pages a breeze. The best thing you can do for your business online presence is to make sure that your site is easy to navigate and easily accessible on numerous mobile devices.

How to create a strong online presence with social media accounts

The second step is creating social media accounts to build your social media presence. These are essential to maintaining customer loyalty and help set you aside from businesses with only a website to their name.

It is an efficient way to reach your target audience depending on what platform they are most active on. Creating a social media account is quite simple – the difficult part is staying consistently active online. You’ll stand a much better chance if you regularly post updates to connect with your audience – and make sure that your current and potential customers are able to connect with you.

Some loyal customers will share your profiles around, too – so you’ll get limitless advertising in an effortless way. A social media presence is an efficient way to respond quickly and to connect with any questions your customers may have.

It is always best to have multiple channels for building relationships with wider audiences – but keep in mind that it is better to have one social media account where you are active than multiple social media sites with no activity.

Creating relevant content

Creating content is important for you to enhance your online presence. The content you produce further introduces and establishes your brand, essentially selling your brand message to new consumers and reinforcing it for returning customers.

There are plenty of different forms you can use for web content, including but not limited to blogs, vlogs, podcasts, social media posts, and so on. The best form of content will entirely depend on your business, your goals, and your target demographics.

No matter what content you produce, be sure to include a call-to-action (CTA). This means that you’ll be asking your consumers to either buy your product, sign up for your services, subscribe, or contact you for more information.

Getting noticed by major search engines

Getting noticed by major search engines is an important consideration to factor in. You may consider using Search Engine Optimisation (SEO), the process of using keywords in your content in a way that increases its chances to appear at the top of the Google search results pages for relevant search queries.

SEO is very important – and even more so if you’re in a highly competitive industry. Local SEO can also be quite useful if your business is operating in a specific area. The extra detail will help those looking for local businesses to find you with more ease.

If you’re not sure where to start, it’s worth checking the current search engine results to see what others in your field have included in their website and social media.

Contact us at Digitize today for assistance in creating a strong online presence for your business.


At Digitize we are a focused team that invest constantly in improving so that we can provide the best capabilities to our clients. Our processes and teams are built around being flexible so we can deliver tailored solutions instead of trying to make existing solutions fit.

Each client has a dedicated account manager that will ensure you are always getting the best service possible.