WHAT IS CRM SOFTWARE?
CRM (Customer Relationship Management) is a software solution to an aspect of the sales process that many businesses are prone to ignoring. The primary focus of CRM software is to manage customer data storage in a single location where any staff can access it. With better customer data analysis, businesses can build better relationships, offer more relevant services, and improve sales productivity.
There are many types of CRM software to cover a range of business needs from marketing, sales, customer service, and support. Not every business has the same requirements, so CRM software is often considered to fall into one or multiple of a few categories.